Shopify Usage by Country: Key Statistics and Insights for 2026

Introduction to Shopify Adoption Worldwide 2026

Shopify is the e-commerce platform that powers over 5.54 million active Shopify stores worldwide. As a top e commerce software platform, Shopify is the technology behind online businesses everywhere. Known for its ease of use and scalability, the Shopify platform supports a global merchant base across the US, UK, Canada, Australia and India.

Compared to other e commerce platforms like WooCommerce, Wix and Squarespace, Shopify is the most popular and dominant. With access to the Shopify App Store which has over 12,320 apps, merchants can customize and enhance their online stores to suit their business needs. Both regular Shopify stores and Shopify Plus stores have features like Shopify Payments and Shopify Inbox to make transactions and customer communication seamless.

Shopify Users Worldwide and Customer Reach

As of 2026 there are over 2.1 million daily active users and over 875 million customers globally with more and more Shopify users every day. The customer base is spread across multiple regions with the most in the US and UK. Shopify’s multi language and multi currency support has made it a global e-commerce platform.

More and more customers are joining Shopify every day, as more and more trust Shopify powered brands and Shopify is getting more and more popular and present in the market. More and more merchants are setting up their online stores on the platform.

How Many Stores Use Shopify Worldwide? Store Overview and Distribution

There are over 5.6 million live Shopify stores worldwide with the majority being in the US. According to recent stats, the number of Shopify stores is growing every year. Most Shopify stores are in the US but there are significant numbers in the UK, Canada and Australia which reflects the geography of the platform.

Shopify stores cover a wide range of industries like apparel, home and garden, beauty and food products. The platform is powering a growing number of ecommerce stores with Shopify powered ecommerce stores seeing growth across multiple sectors. Notably Shopify stores apparel is one of the largest category which shows the platform’s strength in fashion retail.

The number of Shopify stores increased by 20% in Q3 2024 compared to the previous quarter and the total number of ecommerce stores and ecommerce websites powered by Shopify is growing fast.

In terms of regional distribution, the number of UK based Shopify stores is also growing with more merchants using the platform to reach local and global customers. Shopify supports all types of stores so there’s a wide variety of ecommerce websites and ecommerce stores built on the platform.

Shopify Market Share Global and Regional Insights

Shopify’s global numbers show they have a strong presence in the ecommerce platforms market with over 10.32% of the global ecommerce software market share and 30% of the US ecommerce platform market share.

Shopify market share by country is strong in North America and growing in Europe and Asia, so they are one of the top ecommerce platforms globally ahead of Wix Stores, Squarespace Online Stores and WooCommerce Checkout.

Shopify store traffic is big and is distributed across the US, UK, Canada, Australia and other regions. Shopify’s market share is growing due to its features, scalability and large user base. Shopify traffic is a mix of direct, search engines and social media referrals and the trends are showing increasing engagement from all sources.

The platform is present in key markets like US, UK, Canada, Australia and emerging markets driven by continuous innovation and merchant satisfaction.

With the rise of mobile commerce it’s essential for Shopify merchants to be mobile optimized as more and more consumers are browsing and buying on their smartphones and tablets. As the platform grows more and more consumers are choosing to shop online from Shopify stores which is contributing to the growth of its user base and influence.

Shopify Merchants Worldwide: Performance and Success

While not all Shopify stores are successful (only 5-10% are really successful) many merchants have made a lot of money on the platform.

Shopify’s merchant solutions revenue growth is a result of more merchants being successful. The whole ecosystem (Shopify App Store and Shopify Partners) gives merchants the tools and services they need to scale their business.

Shopify powers thousands of online stores and businesses around the world, from small startups to big enterprises across many industries and regions. Besides apps, merchants can choose from hundreds of Shopify themes to customize their store, so they can tailor their storefront to specific markets and customer segments.

Despite the challenges, Shopify’s flexibility and support network allows merchants to optimize their stores and improve sales. Top Shopify stats show merchant growth and performance, proving the platform works for ecommerce success.

The many tools and services available helps merchants streamline their operations and reach new customers. Shopify stats and analytics is key to helping merchants make data driven decisions, track progress and find new opportunities for growth.

For a deeper look at how Shopify users complete checkout worldwide, see our guide on Shop Pay and why many merchants enable it

Financial Performance and Year Shopify Revenue Highlights

Shopify’s numbers are looking good, with $7.06 billion in revenue in 2023, up 26.07% from 2022. Key Shopify numbers show annual and quarterly revenue going up, with big growth percentages and regional revenue breakdowns showing Shopify’s growing presence in the market.

In 2024 Shopify did $8.88 billion in revenue, 25.77% year over year; Shopify’s revenue has been growing for a while now and is the leader in e-commerce.

Shopify’s gross merchandise volume (GMV) was $292.28 billion in 2024, 24% up from the previous year, showing Shopify is the platform for global ecommerce sales. Shopify’s GMV is the total sales of the platform and the industry.

This growth is also backed by Shopify stores generating more online sales than the overall ecommerce market in 2024. Shopify sales is driving the overall platform growth and efficiency.

And Shopify’s monthly recurring revenue is still growing, providing a steady stream of income to support the platform’s development and expansion. Shopify revenue and Shopify numbers just proves the platform’s strong financials and growth.

Conclusion and Key Takeaways on Shopify Usage by Country and Worldwide

Shopify is still the gold standard for e-commerce, helping businesses of all sizes launch, manage and grow their online stores. With over 5.54 million active Shopify stores worldwide, it’s the go to choice for entrepreneurs and established brands alike. Shopify merchants have a robust ecosystem to work with, including the Shopify App Store which has over 12,320 apps to help them customize and optimize every aspect of their online business.

The number of Shopify stores has grown exponentially, with the platform now supporting over 9.55 million stores. The US has the most with over 2.67 million Shopify stores, followed by the UK, Australia, Germany and Canada. This global reach is reflected in Shopify’s user base which has 2.1 million daily active users and over 875 million customers worldwide.

Shopify’s financials are a testament to its dominance in the ecommerce platforms space. In 2024 Shopify made $8.88 billion in total revenue, a 25.77% year over year growth. Merchant solutions revenue was $6.5 billion and subscription solutions revenue was $2.35 billion, showing the platform can deliver value to both new and existing Shopify merchants. These Shopify stats are a big deal and show the platform’s scalability and trust with online businesses.

The Shopify App Store is the backbone of the platform’s success, giving merchants a wide range of tools for marketing, sales, shipping and inventory management. This huge selection of Shopify apps allows merchants to customize their online stores to meet customer needs and market trends.

Shopify’s market share is impressive too, with the platform having 10.56% of the global ecommerce market share and 30% in the US. These numbers make Shopify the #1 e-commerce platform in North America and a major player in the global ecommerce market.

If you want to explore productivity tool adoption, read our detailed report on Notion users by country.