Best Fashion Website Templates — Responsive Figma, Next.js & HTML Themes

Introduction to Fashion Website Templates

In today’s digital age, fashion brands can’t just rely on physical stores or word of mouth. A modern, responsive fashion website is the first touchpoint for many customers. Whether you have a boutique, jewelry shop or beauty salon, the right fashion website template saves time, reduces development costs and gives you a professional design that converts visitors into buyers. These templates help you shine online and increase sales by giving customers a user friendly interface to browse and shop.

With 2025 trends focusing on Next.js frameworks, Figma design kits and responsive HTML themes, you have plenty of options to create fast, mobile friendly and visually stunning websites for clothing, accessories and shoes. In this post we’ll look at the best fashion website templates of 2025, their features and how you can use them to build a successful online store. With the latest tools and free resources, you can create a professional website without coding. These solutions are perfect for any business looking to launch or grow their online presence.

Key Features of Fashion Website Templates

When choosing a fashion or eCommerce template, look for these features to scale and user satisfaction:

• Fully Responsive – Works on all devices, mobile and tablets.
• Easy Navigation – Intuitive menus and categories.
• Advanced Search – Filtering and search tools.
• Customizable – UI components to build unique layouts.
• Product Details – Add and manage product information.
• Clean Design – Minimalist and clutter free.
• Extra Features – Product sliders, newsletter widgets and more.
• Fully Functional – Ready to use templates with all eCommerce features.
• Responsive – Works on desktops, tablets and smartphones.
• High-Performance Codebase – Next.js or HTML5 optimized templates load faster, SEO and Core Web Vitals.
• E-commerce Ready – Product catalogs, shopping carts and payment integrations.
• Customization – Edit in Figma or clean HTML/React code.
• SEO & AEO Friendly – Schema, metadata and AI-ready content blocks.
• Modern UI/UX – 2025 fashion design trends layouts, typography and color palettes.

Tech Stack for Fashion Websites

The best fashion website templates in 2025 use powerful tech to meet design and performance:

• Next.js → Fast, server-side rendered pages for SEO and speed.
• Next.js Commerce and other js ecommerce solutions for high-performance stores.
• Material UI → Modern, scalable and customisable for your eCommerce site.
• Pre-built templates and components for faster development and deployment.
• Mobile optimised for fast load times and seamless use on mobile and tablets.
• Figma → Design, prototype and collaborate on custom layouts.
• HTML5 & CSS3 (Bootstrap 5+) → Responsive, lightweight and SEO friendly structures.
• Email Templates → For fashion eCommerce marketing campaigns like lookbooks, promotions and product drops.

Fashion eCommerce Website Template Examples

Here are some top templates to use for your fashion or lifestyle brand in 2025. These templates are perfect for an online fashion store, online clothing stores and other online stores like grocery stores. Each template is built to help you turn your idea into a fully functional website making it easy and fast to create a new site.

1. Leonie: Next.js Beauty Salon Website Template

Perfect for salons, beauty brands, and fashion service websites.

Key Features

• Built with Next.js 14 and React
• Appointment booking system included
• Shop, Cart, Wishlist & Checkout pages
• SEO-optimized & performance-focused
• Responsive across all devices
• Pixel-perfect modern salon design
• Blog & blog detail page templates
• Team, About Us, Contact & Gallery sections
• Multipage layouts with demo content JSON
• 404 & Coming Soon pages ready
• Deployable on Vercel, Netlify, or self-hosting
• Easy customization & clean folder structure
• Well-documented with setup guide
• E-commerce ready for salon products & services
• Modern UI & user-friendly navigation
• Optimized for beauty salons, spas, and hairdressers

2. Starry Heavens: Next.js Jewellery Ecommerce Website Template

Designed for luxury fashion and jewelry shops. Shofy Jewelry is another high-quality, visually appealing e-commerce template tailored for jewelry and luxury product stores, known for its responsive design and SEO benefits.

Key Features:

24+ responsive screens (desktop, tablet & mobile)

4 Home variants and multiple shop/collection layouts

Product detail with variants, reviews & zoom gallery

Wishlist, Mini-Cart, Cart & Checkout UI

Filter & Search UIs with modern interactions

Blog grid, list & detail templates for storytelling

Collections for Diamonds, Gemstone, Wedding & High Jewellery

Trust badges, testimonials & luxury-focused UX

Built with Next.js + Tailwind CSS (SSR/SSG & SEO-friendly)

Developer-friendly structure, demo data & documentation

Easy integration with Stripe, PayPal or headless commerce backends

3. Pearl: Jewellery HTML Website Template

Lightweight HTML5 template for jewelry eCommerce.

Key Features:

1. 13 responsive page templates for desktop, tablet, and mobile.

2. Includes Home, About, Blog, Collection, and Product pages.

3. Cart, Checkout, Account, Login, and Register pages (HTML UI only).

4. Product galleries with Swiper slider and Magnific Popup zoom.

5. Mini-cart and sticky navigation to boost conversions.

6. AOS animations and smooth UI interactions.

7. Filterable collections using mixItUp.

8. Contact form with map-ready contact page.

9. Google Fonts and Material Icons included.

10. Clean semantic HTML and structured CSS/JS assets.

11. Easy customization and static hosting support.

4. Pearl: Jewellery Shop Design Figma Templates UI Kit

Key Features:

• Ideal for brands that want to customize before development.
• Key Features: Single .fig file with 40 desktop + 40 mobile screens
• 2 home variants, 3 shop variants, and product quick-view modal
• Complete cart → checkout → thank-you flow (with mini-cart)
• Blog layouts (grid, masonry, detail) + newsletter and cookie banner
• Account dashboards (orders, downloads, addresses, payment methods)
• Wishlist, compare, search, cart drawer and checkout screens
• Component library with Variants (headers, product cards, CTAs, modals, forms)
• Product galleries with zoom, carousel & quick-view states
• Grid-based design system for responsive handoff
• Exportable assets (icons, placeholders, slices) + documentation

5. Fashino: Responsive Shop HTML Email Template

• Best for marketing campaigns and eCommerce promotions.
• Key Features: Mobile-responsive design, customizable product blocks, fashion-focused layouts, and ready-to-use for email platforms.

Website Template Providers

When searching for the best fashion website templates, you’ll find options on:

• Direct Creators & Agencies (like WebbyCrown for custom Next.js, HTML, and Figma templates)

Building a Successful Online Store

A fashion website is more than just a pretty layout — it must also drive traffic and sales. Here’s how to make your store successful:

1. SEO → Use schema markup, Core Web Vitals and fashion focused keywords. Features like banners and product sliders can increase sales by engaging visitors and highlighting products.

2. eCommerce Tools → Include secure checkout, multiple payment gateways and product filtering. Templates like Hot Kicks are perfect for sneaker and streetwear brands, modern design and impactful product presentation.

3. UX → Fast loading, mobile first design and minimal navigation for smooth browsing. These templates let you customize your site to fit your brand and product range, including accessories, perfect for fashion designers and creative professionals to showcase their work.

4. Email Marketing → Use responsive email templates like Fashino for product launches and promotions.

Conclusion

The fashion industry is tough, but a well designed, responsive fashion website template can help you stand out in 2025. Whether you need a Next.js beauty salon site, jewelry

eCommerce store or responsive Figma designs, the right template saves time, improves SEO and customer experience.

With templates like Leonie, Starry Heavens, Pearl and Fashino you can have a professional online presence that’s stylish, fast and optimized for humans and search engines.